For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. Moss goes on to show how the processed food industry - including major companies like Nestlé, Mars, and Kellogg’s - has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss uses the latest research on addiction to uncover what the scientific and medical communities - as well as food manufacturers - already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions - and to find the true peril in our food.

“The processed food industry has managed to avoid being lumped in with Big Tobacco - which is why Michael Moss’s new book is so important.” – Charles Duhigg, author of The Power of Habitįrom the #1 New York Times bestselling author of Salt Sugar Fat comes a powerful exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.Įveryone knows how hard it can be to maintain a healthy diet. Michael Moss’ Featured Book Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions

Books by michael moss